The meaning behind LAITA culminates from the Vietnamese terms LAI and TA. LAI is used to describe people of mixed east and west decent, while TA is a slang term for “me”. The combined words, Laita, conceptualize the design blend of Vietnamese artistic influence with a modern and creative twist. Their innovative visualization is to preserve their cultural heritage within each design.
Laita was founded in 2018 by the trio Nguyen Dinh Hoa, Nguyen Thi Thai Hang, and Nguyen Minh Hoan.
Nguyen Dinh Hoa’s extensive background in architecture, through his works for A21 Studio, has given him the insight to innovate appealing designs with international awards and accolades. Nguyen Thi Thai Hang’s experience as a product designer for District 8 brings the ability to effectively transform her creative ideas into production. Nguyen Minh Hoan’s vision, as a business developer, is her ability to unite the dynamics of their team to provide exquisite eco-friendly furniture collections from conception to fruition.
The intentions behind the company foundation are to establish an effective research and development center for the sustainability of creative designs. This enables the team to freely experiment with an array of materials which transforms traditional furniture into extraordinary works of art. Their collection debut boasts abstract art with functional minimalistic aspects. The narrative behind each design is unique and inspired by Vietnamese tradition.