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Vinfast Global Showroom Design Competition


Consolation Prize


Vinfast Global showroom is designed with a symmetric shape and a democratic floor plan. The design aims to create an inviting atmosphere, but still flexible. It presents not only the outstanding elements of Vinfast signature smart cars, but also evokes the innovative values of the company.


With this sentiment, we employed the trending soft curved lines of hi-tech products into the showroom design. Its architectural design and interior details in an ellipse shape create a multi-directional feel. The clean lines and rounded corners provide a functional, safe and supportive environment for customers throughout their experience. Meanwhile, the open design is easy to navigate and creates transparency, allowing both customers and sale staff to see all activities within the showroom.