LAITA were hired as the art creative for VIFA G.U. They developed the overall concept, branding, marketing materials and the exhibition layout itself. Utilizing their unique style and vision, they created a bold identity for the fair, which was aimed at a new generation of daring, ambitious and idealistic individuals who hope to bring the future into our present day.
VIFA G.U. – Style to be found aims to be a series of unique furniture and life style exhibitions in Vietnam. The focus was on allowing designers to conceptualize their products into stunning spaces, as well as exploring diverse ideas and individual style. The Curator board gathered the experts who understand the market insight-fully. Hence, visitors had a chance to discover their personal styles through the installation with beautiful but practical furniture.
As well as stalls from the well-known exhibitors, the event invited high-profile speakers to discuss their work in short seminars to attendees.